Blueshift Nutrition Expands With Customized Vitamin Wellness Drinks

Indie personal care entrepreneur Blueshift Nutrition has developed the world’s first auto-blending wellness bottle that delivers pod-based drinkable supplements.
The Hydro- Nutrient System is powered by plant-based formulations that blend with water.

“Supplements can be a powerful tool to improve our health, but pills are too small to include beneficial plant-based phytonutrients at optimal levels,” said CEO and Founder Paal Gisholt, Blueshift Nutrition, Plymouth County, Massachusetts.

The Hydro-Nutrient System, anchored by the Wellness Bottle, features proprietary Lift-to-Blend technology, blending every sip.

“Vitamins are often unpleasant to swallow, unpalatable and can be full of added sugar and fillers,” said Gisholt. “Drinkables are the way to go if you want to get nutrient-dense, plant-rich supplements. But drinkable supplements can be a pain to make and tend to settle at the bottom of your cup. Blueshift solves these problems.”

Vitamin Drink Targets Sleep, Stress & Beauty

Launching with more than 25 formulations and growing to 40 in Spring 2022, Blueshift makes it easier to fit wellness into modern lifestyles by making it an enjoyable experience, noted Gisholt. Made with artisanal flavors, Blueshift’s formulations aid with everything from energy, sleep and stress to fitness, inside-out beauty, everyday wellness and more.

The Hydro- Nutrient System is available at BlueshiftNutrition.com for an introductory price of $80, including the Wellness Bottle and an eight-pod sampler.  The bottle connects to the Blueshift app for on-the-go wellness updates.

For more on wellness trends, check out this month's feature in Happi.